How did the Save the 76 Ball campaign begin?

The website was created by L.A.-based author Kim Cooper in late January 2006, when she noticed her local 76 station had changed its color scheme from orange and blue to a sickening liver-colored red. That afternoon, she built the www.savethe76ball.com website, and wrote a petition with friend and signage historian Nathan Marsak, then sent out a press release. Soon many people were talking about the endangered 76 Balls.