And now a word from our Nathan:
The Oasis re-imaging campaign, expected to continue through 2007, is giving the Phillips 66, Conoco and 76 branded stations a consistent look across the country. Additionally, the company has improved a number of offerings to help strengthen the brands and bring them under the umbrella of ‘ONE!’ – one company, one image, one credit card, one quality product.”
– ConocoPhillips 2004 Annual Report
I trust many of you are familiar with the “Save Ray’s Balls!” campaign at http://www.savethe76ball.com/ — not only are the balls going, but the gas station architecture as well, as part of the nefariously-named Oasis Campaign. Check out the Oahu photos at the top of the savethe76ball page to see what they’re up to.
Here is the Pereira & Assoc. 1965 Union Oil station —
— further seen here — http://you-are-here.com/googie/_76.html — could she be next?
Will Beverly Hills lose Trader Vic’s and Pereira’s 76 in one fell swoop? Given the sterling history of preservation in BH… Gershwin House, Beverly Theater…
(…thanks to Adrienne Biondo for [unknowingly] allowing me to steal her wonderful photo from LAOK.)